Speaker: Kyle Taylor
After spending more than $10 million on Facebook ads, the founder of The Penny Hoarder and Taylor Media will walk us through how their team creates and manages campaigns. We’ll discuss how to A/B test ads, advanced bidding strategies, why you need to use Facebook handshake, and the tools that Taylor Media uses to organize it all on a daily basis.
Key Takeaways:
- How to create your first FB campaign.
- Tricks to getting traffic as low as one penny a click.
- How to scale a campaign when it’s working.
