Erin’s Q1 Income & Expenses

About 2 weeks ago, we had a revenue diversification video chat on Google+. About 3 minutes before the video started, I decided that I would share actual numbers from February’s income and expense sheet. I also promised to spell it all out for everyone in a blog post…so here goes!

(Putting it all out there for you! Also, note this is $5 Dinners only, it doesn’t include the other projects that I’m working on!)

And PLEASE watch the video above, as we all explain in depth our thoughts and experiences with revenue and diversification of revenue streams.

Traffic levels – average about 500K pageviews a month. Viral post in January led to 2 million pageviews in January, and as a result a large bump in revenue in February and April.

January Income

• Federated Media –  $2392
• Escalate Network – $141
• Sponsored Content/Spokesperson – $2700
• Brandcaster – $705
• Adsense – $204
• Impact Radius (SavingStar) – $147
• Kontera (in-line text links/mobile underlay) – $255
• Chitika (mobile ads) – $54
• Lijit – $25
• Feedblitz (email newsletter ads) – $148
• Gourmet Ads – $92
• Ejunkie/Printables – $1307
• Shareasale – $341

• Total – $8843.57

January Expenses

(To protect those who work with me, I’ll just add the total expenses. They include VAs, publicist, media travel, cookbook mailings, email newsletter, web hosting, etc.)

• Total – $2374.99

January Net – $6468.58

February Income

(rounded to nearest dollar, totals are exact)

• Federated Media –  $5993
• Escalate Network – $1035
• Sponsored Content/Spokesperson – $4500
• Brandcaster – $437
• Adsense – $630
• Impact Radius (SavingStar) – $413
• Kontera (in-line text links/mobile underlay) – $670
• Chitika (mobile ads) – $220
• Lijit (last month with them!) – $165
• Feedblitz (email newsletter ads) – $133
• My Savings (affiliate) – $60
• Flex Offers (holiday affiliate) – $206
• CJ (holiday affiliate) – $146
• Viglink/Gourmet Ads – $7
• Ejunkie/Printables – $600
• Shareasale – $113

• Total – $15216.46

February Expenses

• Total – $2707.67

February Net  – $12,508.79

March Income

(rounded to nearest dollar, totals are exact)

• Federated Media –  $2553
• Escalate Network – $335
• Sponsored Content/Spokesperson – $2750
• Brandcaster – $1151
• Adsense – $302
• Impact Radius (SavingStar) – $86
• Kontera (in-line text links/mobile underlay) – $123
• Chitika (mobile ads) – $36
• Feedblitz (email newsletter ads) – $178
• Ahalogy – $73
• Gourmet Ads – $28
• Ejunkie/Printables – $202
• Shareasale – $113

• Total – $7928.38

March Expenses

• Total – $2183.55

March Net – $5744.83

Projections for Q2 ~ I’ve picked up a number of sponsored content pieces that will pay out in May and June, and am on tap for another $6,000 ad revenue month in April. Very pleased with the continued growth in revenue for $5 Dinners!

I share this with the intent that it will help you see other streams of revenue that you might not be utilizing, as well as to spur you on and encourage you to be smarter with the way you are monetizing your website. Remember…what can you do to earn money while you sleep?!? 

Finally…just a few tickets remaining…

What changes could you make to make your site work harder for you, and earn you more revenue?